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It rolled out filtered cigarettes, which many consumers perceived to be safer than nonfiltered smokes.
And the industry created a PR smokescreen: Cigarette makers hired Hill & Knowlton and formed the Tobacco Industry Research Committee, initially housed in the public-relations agency's office.
There were four broadcast networks (ABC, CBS, NBC, Du Mont) and plans for a fifth (Mutual).
In 2006, for the first time, not a single tobacco company appeared in Ad Age's ranking of the top 100 ad spenders. rush to go public, following the lead of Foote, Cone & Belding (1963) and Doyle Dane Bernbach (1964) in selling stock. Walter Thompson (1969) and Interpublic Group (1971).With the nation digging out of recession, Detroit automakers bankrolled a national promotion with the tagline "You Auto Buy Now," including ads and horn-honking parades. But Harper had presaged the move when Mc Cann bought Marschalk in 1954, giving him two agency brands. "), Ad Age wrote: "If the experiment works, the advertising field can look for the further development of 'satellite' agencies which would actively solicit accounts which other satellites -- or the parent agency -- can't touch because of conflicts." Interpublic adopted its current name -- "The Interpublic Group of Companies" -- in January 1964, and other holding companies followed. The Surgeon General's 1964 Report on Smoking and Health made it official: Smoking may be hazardous to your health. Cigarette per-capita consumption peaked in 1963, the eve of the January 1964 report.Ray Kroc bought the Mc Donald brothers' fast-growing hamburger chain for .7 million. In 1965, Congress passed the Cigarette Labeling & Advertising Act, requiring tobacco firms to put health warnings on cigarette packs.Mc Donald's had introduced its first jingle -- "Look For the Golden Arches" -- in 1960. Major airlines in 1967 stopped passing out cigarettes during flights.Mc Donald's aired its first TV spot and introduced Ronald Mc Donald in 1963. Cigarette broadcast advertising was banned in 1971.