Aaron Hillegass started his career doing research for the US Navy at The Mitre Corporation’s Advanced Signal Processing Lab.He was part of the most important merger of our lifetime: Aaron was working at Ne XT when it was purchased by Apple.

Adam conceptualizes and brings new solutions and products to market while fostering partnerships and business development.Drawing on a unique combination of media and entertainment, professional services, and consumer products experience, she has launched multiple-medium brand extensions for a range of internationally acclaimed franchises including Star Trek, Entertainment Tonight, Peanuts and Dilbert and held a series of consultative and senior management positions at HBO, Paramount, Blue Man Group, Verizon, NBCU, Deloitte Consulting and most recently Cirque du Soleil where she ran global sales and marketing for a portfolio of eight resident shows in Las Vegas and Orlando.Alma is an IMA board member and a founding member of the Women’s Leadership Group.The cost to service and grow this new revenue channel can be expensive.As a result, there is a perception that marketers and publishers will resort to pay-to-play strategies for ensuring distribution of their content.

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She holds a bachelor’s degree from the University of California, Los Angeles and an MBA from Santa Clara University.

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