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An unusual feature at the time was the thermostatically controlled engine fan which cut out when the engine temperature fell to 75°C and reengaged when the engine temperature increased to 84°C.Another little noticed but ingenious feature involved a small hot water based heating device for the carburetor linked to the heater for the passenger cabin in such a manner that it operated only when the driver turned on the heater and not when the ambient temperature was high enough for the heater to be left off.The 403 made its debut in saloon body style on 20 April 1955 at the Trocadéro Palace in Paris.For several months before it was launched numerous 403s, their badges removed, were circulating on the local roads near the manufacturer's PSA Sochaux factory, becoming so familiar that the locals no longer noticed them, but still attracting from Paris motoring journalists and photographers to a town that usually was of little interest to the national media.That was removed for 1959, due to safety concerns, and the logo was incorporated into a shield-shaped grill emblem.
When it was first shown, and until after 1958, the leading edge of car's nose carried an angular, forward-leaning chrome lion bonnet ornament – the lion image being Peugeot's trade mark.
In 1958 the 403 cabriolet cost 80% more than the entry level "berline grand luxe" 403 sedan, and presumably for this reason the convertible 403 was produced and sold only in very modest numbers.
Superseded by the Peugeot 404 in 1960, the 403 remained in production as a budget alternative until 1966.
The first Land Rover had an aluminum body due to shortage of steel after World War II in Europe.
The body was mounted to a very rigid, fully boxed steel frame with an 80" wheelbase, a 1.6 liter petrol engine and a two-speed transfer case.